My boss shared this video with me today and I thought it was quite compelling. Yes, it’s a commercial for Hellman’s, but a clever one in that it doesn’t really focus at all on their product. Instead it incites the viewer to consider where Canadian fruits and vegetables come from, offers up startling figures about Canadian fruit and veggie imports and exports, the disappearance of Canadian (especially Ontario) farmland, and the impact of a reduced capacity for food security. It’s also an inventive marketing campaign as part of Hellman’s “Real Food Movement.” Oh and the treatment is cool too. Enjoy.